How do I choose which products a bundle shows on?

Updated November 2, 2026 · SMART Bundles App & Upsells (E-TRADE PARTNER)

On the bundle's Offers tab, open Show this bundle on and choose All products (the default), Products or Collections. With Collections or All products you can also tick Exclude products and leave out products by Products, Collections or Product tags. The same choice decides which cart items the discount counts.

Set the target

1. Open the bundle in SMART Discounts. On the Offers tab, open the Show this bundle on card.
2. Choose All products, Products or Collections. For Products or Collections, click the picker and add at least one.
3. With Collections or All products, tick Exclude products, then pick Exclude by: Products, Collections or Product tags. One kind at a time: switching Exclude by clears the other list. For tags, type a tag or pick one from your store's tags.
4. Read the warning, if any: "Another bundle, "<name>", also targets these products. A product page shows one bundle; checkout can apply both discounts." It never blocks saving.
5. Click Create or Save.

What the target controls

• Where the widget shows. The bundle shows on the product pages of its targeted products, minus exclusions.
• What checkout counts. Only targeted products count toward an offer and get its discount; excluded products never do. The exception is the products you pick inside an offer: Complete the bundle rows, an alternative product, gifts and upsells.
• What shoppers can pick. In a Mix and match offer with Shoppers pick the products, the picker lists the targeted products, up to the first 250. See Mix and match offer.
• What fills This product. In a Complete the bundle offer, This product can be any targeted product at checkout. See Complete the bundle offer.

Whole products, not single variants

A bundle targets whole products: picking a product includes every variant, and every variant shows the widget and counts. You can limit variants on the products inside an offer (a Complete the bundle row, a gift, an upsell or an alternative product) with Edit variants. To make a discount for single variants only, use a Volume discount or an Advanced discount; neither shows a widget.

Collections include future products

• Products you add to a targeted collection later show the widget and count at checkout without editing the bundle. Removing a product from the collection removes it the same way.
• The Mix and match picker list is the exception: it updates when you save the bundle again.
• The widget reads a product's collections from your theme, and Shopify leaves out collections that aren't available on the Online Store sales channel (Shopify Liquid reference). Make targeted collections available there.

Overlaps and limits

• A product page shows one bundle, even when several target it. Checkout can still apply every matching bundle's discount, subject to their combination settings. See Combine with other discounts.
• The overlap warning counts only other active or scheduled bundles. It doesn't check exclusions by collection or tag, or a Products target against a Collections target.
• A Complete the bundle offer is hidden on the pages of its own picked products.
• Products with more than 250 variants don't show the widget.
• Save refuses a bundle that references more than 100 collections (targeted and excluded together) or 100 excluded tags: "A discount can reference at most 100 collections or tags."
• Bundles can't target customers, customer tags or segments. They can be limited by market and exclude B2B and POS on the Settings tab > Eligibility. See Markets and currencies and Customer eligibility.

Widget missing on a product? Work through Widget not showing.

Frequently asked questions