Why isn't the bundle widget showing on my product page?

Updated November 2, 2026 · SMART Bundles App & Upsells (E-TRADE PARTNER)

Most often the app embed is off in the published theme, or the bundle isn't active or doesn't target that product. Work through the checks below in order; each one is a reason the app deliberately hides the widget.

1. The app embed is on and saved

On the app's Home, the App embed card must say Active. If it says Inactive, click Turn on app embed, then Save in the theme editor. In the theme editor the embed is called Deal widget, listed under SMART Discounts in App embeds. It must be on in the published theme; after a theme change, turn it on again. Details: Turn on the app embed.

2. The bundle is live

• The bundle's status is Active. Scheduled shows nothing until its start date, Expired has passed its end date, and Inactive is paused. Check Settings tab > Active dates.
• Deactivating or deleting a bundle in Shopify admin > Discounts also hides its widget.
• If activation failed with "Only 25 automatic discounts can be active at once.", the bundle isn't active. Shopify allows 25 active automatic discounts per store (Shopify Help Center).

3. The bundle targets this product

• Offers tab > Show this bundle on includes the product: directly, through a collection, or with All products.
• The product isn't excluded by Exclude products (by product, collection or product tag).
• With Collections, the collection must be available on the Online Store sales channel. Shopify leaves other collections out of a product page's collection list (Shopify developer docs), so the widget can't match them.

4. This shopper is eligible

• Settings tab > Eligibility > Markets: with Only these markets or All except these markets, shoppers outside the covered markets see no widget. Test from a covered market. See Markets and currencies.
• Exclude B2B: customers buying for a B2B company see no widget.

5. The product page itself

• One bundle per product page. If two bundles target the product, only one shows. The Show this bundle on card warns you when another bundle targets the same products.
• More than 250 variants. The widget doesn't mount on a product with more than 250 variants. Shopify's product data on the page stops at 250 variants (Shopify developer docs).
• Complete the bundle offers are hidden on the pages of the other products inside the bundle, and while one of the bundle's fixed products is sold out or unavailable. A bundle whose only offers are hidden this way shows nothing.
• Product pages only. On the homepage or a landing page, the widget needs the Bundle widget for a chosen product block. See Place the bundle widget.

6. Placement on your theme

The widget mounts in the Bundle widget app block, then the HTML snippet, then automatic insertion above Add to cart. It shows nothing when:

• Insert automatically when no block or placeholder is present is off in Settings > Placement and the page has neither the block nor the snippet.
• Automatic insertion can't find your theme's Add to cart button, which can happen on heavily customized themes and page builders. Add the Bundle widget block, paste the HTML snippet, set a Custom position, or set Settings > Theme selectors > Add to cart button.

Not a bug: types without a widget

Only bundles have a product page widget. Volume discount, Order goal, Buy X get Y, Shipping discount and Advanced discount show nothing on the product page; they apply in the cart and at checkout. Free gift adds its gift to the cart and has no widget either. If your widget shows but the price at checkout is wrong, see Discount not applying.

Still missing?

Open the product page with ?smart_debug=1 added to the end of its address (&smart_debug=1 if the address already has a ?), then open your browser's console. When a live bundle exists, the widget logs one report: which bundles matched, whether it found your theme's product form, and which placement it used. Send that report, the product link and the bundle name to us by chat or email (support@etradepartner.io). See Get support.

Frequently asked questions