---
title: "How do I choose which products a bundle shows on?"
description: "Choose where a bundle shows: all products, products or collections, and exclude products, collections or tags. Overlaps, variants and new products."
url: "https://smart-bundles.io/help/bundles/target-products-and-exclusions"
updated: "2026-11-02"
product: "SMART Bundles App & Upsells"
section: "Help center / Bundles"
---


# How do I choose which products a bundle shows on?

On the bundle's **Offers** tab, open **Show this bundle on** and choose **All products** (the default), **Products** or **Collections**. With Collections or All products you can also tick **Exclude products** and leave out products by **Products**, **Collections** or **Product tags**. The same choice decides which cart items the discount counts.

## Set the target

1. Open the bundle in **SMART Discounts**. On the **Offers** tab, open the **Show this bundle on** card.
2. Choose **All products**, **Products** or **Collections**. For Products or Collections, click the picker and add at least one.
3. With **Collections** or **All products**, tick **Exclude products**, then pick **Exclude by**: **Products**, **Collections** or **Product tags**. One kind at a time: switching **Exclude by** clears the other list. For tags, type a tag or pick one from your store's tags.
4. Read the warning, if any: "Another bundle, "<name>", also targets these products. A product page shows one bundle; checkout can apply both discounts." It never blocks saving.
5. Click **Create** or **Save**.

## What the target controls

- **Where the widget shows.** The bundle shows on the product pages of its targeted products, minus exclusions.
- **What checkout counts.** Only targeted products count toward an offer and get its discount; excluded products never do. The exception is the products you pick inside an offer: Complete the bundle rows, an alternative product, gifts and upsells.
- **What shoppers can pick.** In a Mix and match offer with **Shoppers pick the products**, the picker lists the targeted products, up to the first 250. See [Mix and match offer](https://smart-bundles.io/help/bundles/mix-and-match-offer).
- **What fills This product.** In a Complete the bundle offer, **This product** can be any targeted product at checkout. See [Complete the bundle offer](https://smart-bundles.io/help/bundles/complete-the-bundle-offer).

## Whole products, not single variants

A bundle targets whole products: picking a product includes every variant, and every variant shows the widget and counts. You can limit variants on the products inside an offer (a Complete the bundle row, a gift, an upsell or an alternative product) with **Edit variants**. To make a discount for single variants only, use a [Volume discount](https://smart-bundles.io/help/cart-discounts/volume-discounts) or an [Advanced discount](https://smart-bundles.io/help/cart-discounts/advanced-discounts); neither shows a widget.

## Collections include future products

- Products you add to a targeted collection later show the widget and count at checkout without editing the bundle. Removing a product from the collection removes it the same way.
- The Mix and match picker list is the exception: it updates when you save the bundle again.
- The widget reads a product's collections from your theme, and Shopify leaves out collections that aren't available on the Online Store sales channel ([Shopify Liquid reference](https://shopify.dev/docs/api/liquid/objects/product)). Make targeted collections available there.

## Overlaps and limits

- A product page shows one bundle, even when several target it. Checkout can still apply every matching bundle's discount, subject to their combination settings. See [Combine with other discounts](https://smart-bundles.io/help/troubleshooting/combine-with-other-discounts).
- The overlap warning counts only other active or scheduled bundles. It doesn't check exclusions by collection or tag, or a Products target against a Collections target.
- A Complete the bundle offer is hidden on the pages of its own picked products.
- Products with more than 250 variants don't show the widget.
- Save refuses a bundle that references more than 100 collections (targeted and excluded together) or 100 excluded tags: "A discount can reference at most 100 collections or tags."
- Bundles can't target customers, customer tags or segments. They can be limited by market and exclude B2B and POS on the **Settings** tab > **Eligibility**. See [Markets and currencies](https://smart-bundles.io/help/getting-started/markets-and-currencies) and [Customer eligibility](https://smart-bundles.io/help/cart-discounts/customer-eligibility).

Widget missing on a product? Work through [Widget not showing](https://smart-bundles.io/help/troubleshooting/widget-not-showing).

**Put the right bundle on every product** SMART Bundles App & Upsells is free on the Shopify App Store, with product, collection and tag targeting included. [Install SMART Bundles App & Upsells on the Shopify App Store](https://apps.shopify.com/smart-automatic-discounts).

## Frequently asked questions

### Can a bundle target one variant only?

No. Bundles target whole products, collections or all products. A Volume discount or an Advanced discount can target variants, without a product page widget.

### Do products I add to a collection later get the bundle?

Yes. They show the widget and count at checkout right away. Only the Mix and match picker list needs the bundle to be saved again.

### Two bundles target the same product. Which one shows?

A product page shows one bundle. The editor warns you about overlaps, so narrow one target or exclude the shared products.
