--- title: "Buy X, get Y: BOGO on the product page and in the cart" description: "Run Buy 1 get 1 free on the product page, where one click adds every unit, or as a cart discount across products, collections and variants." url: "https://smart-bundles.io/features/buy-x-get-y" updated: "2026-11-02" product: "SMART Bundles App & Upsells" section: "Features" --- # Buy X, get Y: BOGO on the product page and in the cart SMART Bundles has two ways to run Buy X get Y. The bundle's **Buy X, get Y** offer shows tiers such as Buy 1, get 1 free on the product page and adds all the units in one click. The **Buy X get Y** discount type works only in the cart and at checkout, across products, variants or collections, and customers add the Y items themselves. ![Buy X, get Y widget with buy one get one free and bigger tiers](https://smart-bundles.io/screens/template-buy-x-get-y.png) *Buy X, get Y: buy one, get one free, with bigger tiers below.* ## The two options side by side | | Bundle offer "Buy X, get Y" | Discount type "Buy X get Y" | | --- | --- | --- | | Shows on the product page | Yes, as offer cards | No, cart and checkout only | | Products | The product on the page, variants together | **Customer buys** and **Customer gets**: products, variants, collections or all products | | Adds the Y items to the cart | Yes, buy and get units in one click | No, customers add them | | Bigger carts | Repeats per full set (**Repeat for bigger quantities**) | One tier applies; add more tiers for more | | Automatic or code | Automatic only | **Automatic** or **Code** | | Who gets it | Markets; can exclude B2B and POS | **All customers**, **Customer segments** or **Markets**, plus customer tag and country conditions | ## The bundle offer: BOGO on the product page - **What the shopper sees:** cards such as "Buy 1, get 1 free" with a "Save 50%" line. The **Buy X, get Y** template starts with three: Buy 1, get 1 free (pre-selected, badge "Popular"), Buy 2, get 2 free and Buy 3, get 3 free. - **One click adds the whole set.** Picking a card and clicking your theme's Add to cart adds the buy and the get units of the page product. With **Pick a variant for each unit** (on by default), each unit gets its own variant picker, so the units can be different colors or sizes. - **Fields:** **Buy quantity**, **Get quantity** and **Discount**: **Free** (the default), or a percentage, an amount or a fixed price for the Y units. - **Repeat for bigger quantities** is on by default. The editor's example: "Buy 1, get 1: 4 in the cart get 2 free. Unticked, only 1 is free however many are added." - **How it's priced:** every full set of buy + get units in the cart counts, and the cheapest units of the set get the discount. Variants of one product count together, and each product counts on its own. - **No double discounts.** Units that a Quantity breaks or Mix and match tier of the same bundle already discounts are left to that tier. - **A different product as the gift?** Use **Add gift** on the card instead. The gift is added to the cart with the offer. See [Free gift](https://smart-bundles.io/features/free-gift). ## The discount type: Buy X get Y in the cart Find it under **Create new discount** > **Other discount types** > **Buy X get Y**. It was called "Gift with purchase" before; existing discounts kept working unchanged. - **Based on:** **Product quantity** or **Product price** (an amount spent). - **Customer buys** and **Customer gets**, each with **Any items from**: **Products**, **Products other than**, **Variants**, **Variants other than**, **Collections**, **Collections other than** or **All products**. Each side has a **Purchase type** (Any, One time purchase, Subscription purchase). - **Exclude products with compare at price (already on sale)**. - **Tiers**, up to 10: **Required quantity** (or **Required amount**), **Free quantity** and **Discount label**. The Y items a tier covers are always free. - **Application order:** **Default cart order**, **Lowest priced first** or **Highest priced first** decides which Y units get the discount. - **One tier applies:** the reached tier that frees the most units. It doesn't repeat, so for 2, 3 or more free items add a tier for each step. - **Same product on both sides:** items count toward X too. For buy 1, get 1 on one product, set **Required quantity** 2 and **Free quantity** 1. > **Customers add the free item** The editor says so at the top: "Customers add the Y items to the cart themselves. To add a gift for them automatically, use Free gift." Shopify's own Buy X get Y works the same way: the get item "is never automatically added to the cart" ([Shopify Help Center](https://help.shopify.com/en/manual/discounts/discount-types/buy-x-get-y)). Like the other cart discount types, it has **Application method** (**Automatic** or **Code**, fixed once created), **Maximum discount uses** for codes, **Eligibility**, **Conditions** (customer tags and countries), **Purchase types**, **Combines with** and **Active dates**. More in [Cart discounts](https://smart-bundles.io/features/cart-discounts). ## Which one to use - **BOGO on one product, shown on its page:** the bundle offer. - **Buy from one collection, get from another**, a choice of free items, single variants, a code or customer segments: the discount type. - **A gift that lands in the cart by itself:** [Free gift](https://smart-bundles.io/features/free-gift), or a gift on a bundle offer. ## Limits - **The bundle offer is the page product only.** For a different product at a price, add a gift or an upsell to the card. - **Bundles are automatic.** No codes, usage limits or customer tag targeting on the bundle offer. - **The discount type shows nothing on the product page** and never adds items. - **25 automatic discounts.** Shopify allows at most 25 active automatic discounts per store, app discounts included ([Shopify Help Center](https://help.shopify.com/en/manual/discounts/discount-combinations)). ## How to set it up 1. **Bundle offer:** turn on the SMART Discounts app embed (**Deal widget** under App embeds), then in **SMART Discounts** click **Create new discount**, choose the **Buy X, get Y** template, set **Show this bundle on** and click **Create**. 2. **Discount type:** click **Create new discount**, choose **Buy X get Y** under Other discount types, fill in **Customer buys**, **Customer gets** and the tiers, then click **Create**. Step-by-step help: [Buy X, get Y bundle offer](https://smart-bundles.io/help/bundles/buy-x-get-y-bundle-offer), [Buy X get Y discounts](https://smart-bundles.io/help/cart-discounts/buy-x-get-y-discounts), [Automatic or code, and schedules](https://smart-bundles.io/help/cart-discounts/automatic-or-code-and-schedules) and [Turn on the app embed](https://smart-bundles.io/help/getting-started/turn-on-the-app-embed). ## Related guides - [How to run BOGO and buy 2 get 1 on Shopify](https://smart-bundles.io/guides/bogo-on-shopify) - [Why Buy X get Y doesn't add the free item](https://smart-bundles.io/guides/buy-x-get-y-free-item-not-added) - [How to combine discounts on Shopify](https://smart-bundles.io/guides/combine-discounts-on-shopify) **Run your first BOGO** Install SMART Bundles and choose the Buy X, get Y template for the product page, or the Buy X get Y type for the cart. Both are free. [Install SMART Bundles App & Upsells on the Shopify App Store](https://apps.shopify.com/smart-automatic-discounts). ## Frequently asked questions ### Why isn't the free item added to the cart? The **Buy X get Y** discount type only discounts items already in the cart, like Shopify's own. To add the item for the shopper, use the bundle's **Buy X, get Y** offer, a gift on a bundle offer, or **Free gift**. ### Does Buy 1, get 1 free also work for 4 items? In the bundle offer, yes: with **Repeat for bigger quantities** on, 4 in the cart get 2 free. The discount type doesn't repeat, so add a tier for each step (Required quantity 4, Free quantity 2, and so on). ### Can the free item be a different product? Yes, with the discount type: put that product in **Customer gets**. On the product page, add it to a bundle offer as a gift instead.